2021 was a banner year in content creation - content maximization, really - for the MCU with 4 new movies (its most ever) and 5 original series on Disney+. In 2022, 5 separate Star Trek series will release new episodes: FIVE!!!
Source: medium.com |
Since that time, of course, we've had the dawn of the MCU, plus the continuation of the Star Wars prequels and expanded universe, Star Trek trying out a prequel series and then a reboot, before its full establishment of an STU, The Walking Dead becoming a cable tv phenomenon and then (likely) overextending its reaching to create a fuller, awesomer universe, and now everything wants not just a movie deal, but a whole universe that can be endlessly capatilistically exploited. The Harry Potter Universe (HPU), the DCU, even the dream of the SKU. Did you know, for example, that Breaking Bad and The Walking Dead happen in the same world?
But it's not just that the maximal capitalistic exploitation feels so oppressive - it's the compartmentalization of it all. Streaming has only made it more ex-stream! - the ability to only consume the same thing that you always want to consume. Discovery+ is the most extreme version of this (only because most of it is not my speed), but it's the logical, cultural extension of the political media self selecting that has been talked about for decades.
And the outcome, like the natural outcome of late capitalism, is alienation... we will forever become more separate from each other (on a referential level, but also a relational level), and that alienation is helpful for capitalism (especially late capitalism). The less we notice the suffering of those immediately around us (not our families, but our neighbors - or if you're weird and still friendly with your neighbors, then I mean the people who live two houses down from your neighbors... yes those neighbors) and the more that we feel that we are alone in our own*.
So, as I'm watching an episode of Star Wars: Rebels, and two Lasat survivors identify a location of a new homeworld for their people, my first thought is <<what is a Lasat again? Have I encountered these before and why do I care?>> and then <<ok, yeah, I care even if I don't know who they are, because I'm a) invested in this universe and b) generally care about the well being of anyone who isn't always already known to be a prick>>.It turns out it's easy to love what you love. When Discovery zapped its characters into the late 32nd Century, the emotionality of the series ramped up to 11 - at least for those who were invested. The dismantling of The Federation in the 900 years or so since the crew came through is tragic, but the melding of Vulcan and Romulan species in the newly formed Ni'Var is sublime.
But the trick, i think, is
* our own suffering, that is...